Part One
Jake’s journey through AI innovation and the accidental founding of Gravity Web Studios showed how blending interest with strategy can drive business success.
2:20ish: The Steampunk Connection
Jake shared his experience as a co-captain in a steampunk-themed Web3 community, where collaborative storytelling fueled his creativity.
I talked a bit about the anthology I was part of with my new short story which has steampunk themes.
2:58ish: AI as the Ultimate Co-Pilot
Jake explained how he uses customized GPTs to streamline his business operations. From tracking time to managing notes and automating repetitive tasks, AI has become an essential tool in his workflow.
We also explored the balance between leveraging AI for efficiency and maintaining the human touch in creative work.
Side note: I’m currently experimenting with AI tools as well, which I’ve written about in another post.
12:40ish: Gravity Web Studios Origin Story
Jake described how Gravity Web Studios began as an “accidental business,” driven by people’s demand for his website design and strategy expertise—proving that the best opportunities often come from simply showing up to help.
Scaling and System Failures
Jake emphasized the importance of addressing business constraints before scaling, ensuring that processes run smoothly for long-term success.
19:36ish: Marketing Through Gravity & Avoiding the Social Media Spiral
We discussed strategies to resist the constant chase for leads and shared lessons on creating sustainable, inbound marketing through tools like blogs and podcasts.
Part Two
Jake’s tailored support for startups emphasized clarity, flexibility, and building strong brand foundations for sustainable growth.
29:53ish: Helping Startups and Tailored Offerings
In the second half, Jake explained how he customizes his approach based on where a business is in its journey—from early-stage startups to those refining their messaging and strategy.
35:18ish: Flexible Service Options
Jake shared how he tailors his services, offering "done-with-you" solutions for those with more time and "done-for-you" packages for those prioritizing speed. His goal is to meet clients where they are and guide them through the early stages of brand development.
40:49ish: Website Tips: Clarity & Simplicity
We explored the importance of keeping startup websites clear and simple. Jake highlighted how a website’s role is to guide visitors toward action—whether it’s learning more, signing up, or purchasing—by creating a streamlined user journey that builds trust and engagement.
41:53: I laughed out loud with this section where Jake was talking about his eyes shooting around the screen because of the chaotic website he was reviewing. I need to make a clip of this.
Jake’s enthusiasm for innovation and his storytelling approach made the entire conversation both insightful and fun.
I was able to implement many of his ideas and suggestions in my own websites. I continue to update these.
Reach out to Jake at: https://www.gravitywebstudio.com
jake@gravitywebstudio.com
Stay nerdy always,
Dr. Brie-Anna Willey
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