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🎥 Kickoff to Sustainable Practice Marketing

Part of the Tale of Two Marketing Maps Series

🧭 Welcome!

If you’re new here, hi, I’m Dr. Brie-Anna Willey, a therapist, business coach, and former “post-and-pray” marketer turned strategy nerd. I help therapists, helpers, and neurodivergent entrepreneurs build burnout-proof businesses that actually align with their energy, ethics, and purpose.

While this post is especially for therapists navigating the wilds of private practice marketing, the concepts I teach—like navigating the social media spiral (chaos vs. strategic marketing), energy-based visibility, and sustainable growth—apply to all solopreneurs and creative professionals.

🔍 If you’re not a therapist but still want to explore marketing that won’t fry your nervous system, I’ve got posts for you too:

🗺️ Explore the Nerdiverse Navigation Terminal– Your map to replays, podcast quests, creative projects, and business support.

🎙️ Resisting the Social Media Spiral (Replay) – A reset for your relationship with visibility & platforms.

🛸Also did ya’ll sign up for the Forever Offers Q and A with

that is happening this Monday at 10am ET? and I are cohosting.

Sign Up Below. 👇

Forever Offers Q & A


🎥 Kickoff to Sustainable Practice Marketing

This video kicks off a new Substack series for therapists who are:

🌀 Tired of relying on Psychology Today
🌀 Burned out by chaotic or inconsistent marketing
🌀 Overwhelmed by strategies that drain your energy or don’t match your values

💡 In this session, I share my story—how I grew my private practice, struggled through years of frustration, and finally built a sustainable system that works without burnout.

We’ll cover:

✅ The risks of over-relying on directories
✅ Why “random acts of marketing” don’t work
✅ The emotional cost of low engagement
✅ A better way forward—one that honors your energy and your mission


Special Bonus for Paid Subscribers Who Attended Live

Because you showed up and you’re a paid subscriber, you’ve unlocked something special:

🌿 Free Beta Access to Compassion Reset
This is my burnout support tool for therapists and helpers—especially those navigating chaotic marketing, low energy, or compassion fatigue.

Right now, it’s raw and simple—just thoughtful prompts in a Google Doc + gentle back-and-forth support from me.

Here’s what you’ll get:

  • ✅ Access to the Google Doc with reset prompts

  • ✅ Private reflection space (you can comment in the doc, email, or DM)

  • ✅ Option to be featured as a founding voice (if you want)

  • ✅ Early access to the full version once it launches

🎯 You can interact in whatever way works best:

  • Leave comments directly in the doc

  • Email me your thoughts

  • DM me on Substack or Discord

📩 If you didn’t get the link yet, just reach out and I’ll make sure you’re in.


📌 What’s Next?

➡️ Drop a comment or DM me your biggest marketing struggle—I’ll shape future videos around your needs
➡️ Stay tuned for the next module in this series (working title: still buffering...)
➡️ Not a paid subscriber yet? Upgrade to unlock the full series, replays, and beta invites

Let’s build a business that doesn’t burn us out.
🔥 This is just the beginning.

Learn more about us here: www.businessfornerds.com

Dr. Brie

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