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Finding Your Brand Includes Finding Yourself

A nerdy business story.
4

💫A Journey Through the Nerdiverse

I’m so excited. Things are really starting to shape up in the nerdiverse!

Psst! If you make it to the end, there’s a hidden XP reward waiting...

I don’t know where to start so maybe listen to the video above as it explains a lot of where I’m at.1 Thanks Meg (one of my business besties) for interviewing me for this.

Also, I just finished the video below with Canva, a song I wrote in Music Maker and then I uploaded it to YouTube.2 For some reason YouTube shorts are doing really well. I need to track that on my marketing map.

When Marketing Help Turns Into a Self-Discovery Quest

What a journey! ‪When I started receiving coaching I thought I was asking for help with marketing my business and getting more clients but little did I know I was continuing the journey in finding myself again.

I think we are all on that journey just at different point’s on our individual paths.

To represent this concept, I often share this meme I created for myself and my clients.

How do I describe my journey in finding myself?

Well I guess it started with collaboration and connection.

🎤Private Practice, Podcasts, and Learning the Hard Way

I was on the solopreneur journey 10 years ago as I started my private practice, I studied numerous blog posts and listened to what felt like hundreds of podcast episodes, with attempting to learn about how to grow my business.

I also started networking with local therapists. Little did I know that this simple task would be a game changer. More on that…

Burnout, TL;DRs, and Finding My People

Fast forward to today and my therapy private practice is sustainable and I barely have to market it. You’d think I’d be satisfied—and I am doing fine and am glad for that success.

But I wanted more.
I wanted more financial freedom, more personal freedom, and more creative freedom.

I couldn’t start my second business until my doctorate was finished as my dissertation chair said it would be a conflict of interest and might influence my results, as I was studying compassion fatigue. So I didn’t really market it until after I finished.

Anyway, TL;DR. (By the way, check out my post about TL;DR’s here).

Anywho, I talk a bit about the earlier part of my business coaching business here. I won’t bore you with the details but here’s a TL;DR summary:

I felt stuck, overwhelmed, and was spinning my wheels in the social media spiral and was fed up to the point of reaching out to one of my fabulous business besties

-who then introduced me to one of the best humans on the planet,.

From Funnel Hacking to Be a Blessing Marketing

I went to his workshop about Be a Blessing Marketing. Here’s a little intro to that concept:

The Purpose-Driven Prosperity Model
Do the Work You Love. Let It Do the Selling.
Every purpose-driven solopreneur starts their business to make a difference doing work they care about. So why does marketing so often feel like the opposite of that…
Read more

This really resonated. I had tried a lot of different things—funnel hacking, ridiculously expensive coaching programs, posting to no one on Facebook, IG, and all the platforms.

I went to a workshop, learned about this Be a Blessing concept and began applying it.

Over time, I moved to Substack, refined my blogging, and met a ton of interesting, talented, and wildly creative people.

Those people didn’t just inspire me—they helped shape my path forward.


🎉Local Networking, Laura Zane, and Business Besties

Last Saturday, Laura Zane and I attended a local networking event north of us.
As a neurodivergent introvert, it took me a while to adjust to the environment, but everyone was so inviting and kind.

Laura and I had a blast!

She also wrote a post about this so check that out here. It’s really good and it’s about how us neurodivergent online therapists need business besties to help us through all the things. Also check out her business coaching biz coaching for empaths.

We don’t just grow a brand—we grow back into ourselves. And sometimes, business besties and local networking events help us remember we’re allowed to take up space, be messy, and have fun along the way.


🎸 Random: Bringing the Music Back

I also shared how I stopped playing music for a long time—too busy, too professional, too stressed.

But now?

🎸 I keep a guitar in my office.
🎹 I play a little keyboard.
🎧 I even created 3 songs for my podcast using a music production app.

There’s something healing in making things again.

A Little More About My Origin Story...

…which I am still writing.
🌀 www.businessfornerds.com


Where the Path Is Taking Me Next

I’ll keep sharing more stories and behind-the-scenes experiments here on Substack and inside the Business for Nerds Discord.

If you’re a therapist, creative, or neurodivergent business builder—come find your corner of the Nerdiverse with us.

💡PS: I’m co-hosting a live event on May 2nd at 3:30pm called Substack vs. Beehiiv: The Nerdiverse Challenge

We’re talking content platforms, burnout recovery, and building systems that work with your brain, not against it.

🎮 Attending earns 100 XP in the community.

Register here: https://lu.ma/uxhp0mgc

Follow

👉here.


🎯 Signing Off & Rabbit Trails

Psst: DM me “guitar nerd” and I’ll give you bonus XP toward our freebies in Discord. 🤫🎸

And a little rabbit trail...
Did I write this all by myself, or did I use AI assistance for editing?

👀 What are the tells?

Brie-Anna's Creative Writing

🕵️‍♀️ AI Tells & Tiny Glitches

🕵️‍♀️ AI Tells & Tiny Glitches

A Nerdy Mini-Series on Spotting Subtle Clues in AI-Assisted Writing

Okay okay, I’m really saying goodbye now...

Toodaloo, business nerds!
🖖
Dr. Brie

1

🎼 “Biz4Nerds” Original composition by Dr. Brie-Anna Willey Created in Music Maker and used with full rights by the creator. All rights reserved © 2025

2

💾 404: Limits Not Found is a glitchy synth-fusion track inspired by the neon codes of Tron and the everyday heroics of side hustlers, late-night thinkers, and creative misfits. Composed by Biz4Nerds in MAGIX Music Maker using original arrangements and royalty-free loops. 🎮 This track is part of the evolving soundtrack of the Nerdiverse, a multi-realm business universe for dreamers, doers, and data-slinging rebels. 🚨 All rights reserved. © 2025 Biz4Nerds (Brie-Anna Willey)

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