Listening to the Forever Offer workshop again was so powerful
First, what’s a riff-rant, or what are “riff-rants?” -this sounds like a jeopardy question, lol. Anyway, Scroll to the end to find out what this means.
While cohosting, I think…
I was so focused on logistics and flow that I missed how deep it truly went. Hearing it again? Wow. I’m feeling it all over again.
We had a little glitchy glitch in the beginning (check around 3:30), but that moment actually made it clear: we don’t need to fall into offer traps. We don’t need to be “experts” in offer creation or marketing to build something real.
The idea of being the one and only choice—positioning yourself in a way that feels perennial and timeless—was huge. You don't need tricks. You need you. Be the best in the world at being you, doing the things only you can do.
-thoughts adapted from
Scott dropped a step-by-step that I still can’t stop thinking about:
Give everything away for free (generosity, not burnout!) (he has gently taught me this without my realizing it, for this year of coaching-I will be “riff-ranting”1 about that in a separate post).
Practice what you do out loud, in public
Invite people into a real convo (I’m doing this-and the bullet above-and doing it intentionally in Discord on a more cozy basis)
Audit their situation (me hates audits and spreadsheets, but they are important! The word audit itself makes me nervous 😅)
Help them craft a path forward
He solves real problems and helps people gain clarity and direction without ever pressuring them.
His diagnostic approach feels human. And the way he uses his Scott bot? Genius. I’m genuinely wondering how we can create diagnostic conversations that don’t burn us out. (Spoiler: Scott bot prevented me from blowing myself up this week.)
Around 13:23, asked what a Forever Offer really is.
We were still fuzzy, but the answers that emerged were solid: it’s about resisting the content creation hamster wheel, and instead building from a long-game mindset. It’s about sharing your insights, and then if people need more help, they hire you.
This is first-principles stuff. Not guru garbage. Not hustle culture. Just how things have always been bought and sold.
You identify what's needed. You offer a roadmap. If they need help getting there, you support them—with boundaries and compensation structure in place.
’s insight (17:52) was key: the Forever Offer model centers human connection.
It requires you to listen deeply. Scott built on that by reminding us: it's empathy. And also self-empathy.
If you learn every marketing trick in the book but don’t like yourself? It’s not worth it. Self-empathy is a side effect of showing up with integrity and kindness. That landed. Hard. And it echoes my post on Finding Your Brand Includes Finding Yourself.
This whole year has been about that for me. One year in the arena. One year working with Scott. One year of learning what empathetic antagonism actually is and how to wield it as stealth influence.
Then dropped a line I loved: the gravity of pull.
-see what I did there
?It reminded me of Jake’s Gravity brand and web design ethos PULL. Presence, not pressure. It’s a longer game. But it’s sustainable. And after a year? I’m finally there.
📢 Us therapists need to listen to this!! 👇
And the truth is, we are the Forever Offers. Not our programs. Not our funnels. Us.
It’s about showing up generously—without being “promiscuous” with your time. That generosity needs friction points. That’s how we prevent burnout. That’s how we remain a blessing without becoming a martyr.
’s story at around 30:00 stuck with me too:
she helped someone as part of her natural communication consulting gift, and they landed the job. Being helpful isn’t a pitch. It’s a practice.
At one point I said in my head, “I don’t want to be dragged into any funnels kicking and screaming anymore.” I mean it. No more DMs pretending to be real conversations. I want the sticky web, not the leaky funnel.
Scott said it best: “Let's get real or let's not play.”
40:00 Leveraging Empathetic Antagonism
Meg Young asked some helpful questions here about his process for engaging with potential clients and how he structures that. He replied there were a few ways to access his assistance. Circle members are the priority. Another route, his GPT delivers a question and diagnostic for free. Then, if you’re in the circle? You can get deeper work: coaching via email for $100. Circle members can go 1:1. If not? You're invited to the circle—but you don't get access to his brain unless you’re in it. I respect that so much.
Bumpers and Boundaries
He’s not working with jerks. He’s renting brainspace to those who match his values.
And after hearing this again? I think I finally know what to do with my own offer. It’s mostly built. I just have to launch it with clarity now.
You have to know who you are. What you’re good at. Where you belong.
You never know where the “ratchet” will click and move you forward.
And just when we thought the insights were done?
mentioned about accidentally joined a Discord group where a solopreneur made decisions that accidently led to huge growth. I’m might need to ask about how to join this group!Riffs and rants, bye!
(Scott calls his talks “riffs and rants,” and the phrase just stuck with me.)
Now I’m off to write the 1-year-in-the-coaching with Scott/arena post. This one’s just the warm-up. Or maybe I should make lunch first. Oh wait we are also riding our bike, too much to do!
PS: “If you’re wondering what your version of a Forever Offer might be, come chat with us in the Discord—where more riff rants happen in real time.”
Oh I almost forgot!
We might do another one! Would you be interested in Forever Offers Q and A 2?
Scott coined another term!! Riffrants. I will need to make a meme I think. okay, my GPT made it based on my memes, then I dropped it in Canva to add a little more flair.
bye business nerds!
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