The 4 Zones of Positioning: Find Your Way Out of the Burnout Cycle

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Have you built your offer but feel like it isn’t landing or people aren’t buying?

You might be stuck in one of the following:

• Friend Zone: People like you, but don’t hire you…

• Guru Zone: they admire your work, but don’t trust you to guide them…

• Confused Zone: You have so many different offers people don’t know what you do at all…

This isn’t a personal flaw, your just stuck in a positioning trap (maybe due to bad advice)

or thinking you needed to do ALL. THE. THINGS.

And it’s one of the sneakiest ways burnout creeps in.

Why it matters: When your positioning is off, you end up overbuilding — posting endlessly, tweaking offers, or adding “just one more thing” — but never getting traction. That’s the haunted house of overbuilding, and it’s exhausting.

The good news? There’s a way out. It’s called the Trust Zone — where people know what you do, believe in your work, and are eager to pay you.

In my latest workshop, we explored the 4 Zones of Positioning (by

Jake Anderson

) and discussed how to shift into the Trust Zone.

👉 Take the 4 Zones Quiz to discover your zone. Once you submit your answers, I’ll personally share which zone I see you in and send guidance on how to move closer to the Trust Zone.

That first bit of awareness from the quiz can shift a lot on its own. But if you’re ready to go deeper, I’ve created a Reflection Workbook exclusively for paid subscribers.

Inside, you’ll find:
✔ Guided prompts for each zone (Friend, Guru, Confused, Trust)
✔ Space to reflect + map your next steps without slipping into overbuilding
✔ Practical tools to help you move closer to the Trust Zone with clarity

👉 If you’re on the free list, you’ll still get your quiz results 🎉 — but the Workbook + Replay are reserved for subscribers who’ve leveled up.

✨ If you want to hang out in my world a bit

Check out the free clip above where I share some early signs of burnout (and how they sneak in), plus a little about the tug-of-war between your creative self and your business self.

New here? The main blog, is packed with free posts on business building, creative struggles, AI experiments, and — most importantly — practical ways out of the burnout spiral including the free book I’m writing in public called the Compassion Reset Quest.

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🔒 The rest of this article + the workshop replay is for paid subscribers

Upgrading is simple: $9/month (less if you go yearly). Here’s what you unlock:

• 🎥 Full workshop replays with timestamps

• 📝 Implementation guides for the 10 Timeless Principles

• 🎮 Side quests to prevent burnout and build with clarity

I only invite paid subscribers — or people leveling up in Discord by showing up and participating — into the Compassion Reset Quest. Why? Because I practice the same principles I teach: I want to walk alongside people who are ready for change and actively taking steps forward. That’s how we maximize our collective time, attention, and energy.