🎙️ Live with Scott Perry: Make Your Offer Spread (Without Funnels)

Tomorrow Fri, Oct 31 · 3:30–4:30 p.m. ET · Substack Live

I’m so excited! I’m going live with

Scott Perry

tomorrow to talk about the messy middle of building offers and some ideas about how to get across the barbel.¹

Who is Scott Perry you ask? Well he’s my coach and friend and has helped me find my path with my offers.

He helps purpose-driven solopreneurs build principle-based offers and client-attraction systems—without digital-marketing BS.

What we’ll cover (and use on the spot)

1) Forever Offers

The smallest solvable problem you can deliver repeatedly, sustainably, and happily.

2) Ideaviruses

Package your idea so it spreads through trust, not pressure.
“Spreader” sentence ideas will be discussed.

3) The Terror of Follow-Ups
And how to short-circuit the overthinking.

Bring one stuck point

Send them to us ahead of time at brie@businessfornerds.com or send them live. If you send them ahead of time, we can prepare otherwise we will just improv.

• What to call your offer

• How to explain it

• How to prove it works

• What to charge

You’ll leave with

✨ a clearer one-line offer
✨ your next follow-up step
✨ a first “spreader” sentence for your marketing web

RSVP + Replay

🪄 RSVP via Luma: https://luma.com/j5053pd3

(Substack won’t let me schedule Lives—Android woes 😅—RSVP for reminders.)
Replay: available for paid subscribers and community members.

Oh oh!! almost forgot, I am developing a worksheet for those who attend live and for my paid subscribers.

Want to build with us?

Curious about The Offer Lab (Beta)? Reply “Lab” or email brie@businessfornerds.com.

Bonus: 90-second pre-work (so you get more from the live)

1. Write your Forever Offer² or Ideavirus³ drafts.

2. List the 3 biggest objections your best-fit clients have (price, time, doubt).

3. Draft one tiny proof for each (screenshot, story, stat). Bring it.

Security & Privacy: This session is educational and community-oriented. Share only what you’re comfortable sharing publicly; we won’t discuss private client details.

1. I talked about these principles in chapter 8: The Lesson I Forgot About

2. An Offer That Endures

3. Your Offer Isn’t Sticky Enough (Yet)