The Tale of Two Marketing Maps

My marketing strategies for my side hustle & my main business.

Made in Canva, Inspired by the Tale of Two Wastelands (a Fallout Mod)

Visual representation of the marketing strategy for my side hustle

This is a visual representation of my marketing map for my business coaching (podcasting, blogging, course building) business.

The above means that I have made my blog and podcast the center of my marketing spiderweb. I post there and then blast those posts to the other areas like Facebook, IG, LinkedIn and others. I just noticed I forgot to add X.

Visual representation of my therapy private practice marketing strategy

Here is a diagram of my marketing spiderweb for my therapy private practice. This is my main business which brings in the majority of my income. I do not have a Substack for this business as that does not work well for that. However, I do have a blog connected to that website. If you want to see my private practice website/blog for inspiration, here it is.

With my private practice, I then share those posts or unique memes to Facebook, IG, Facebook groups, Linked In and others. I paid for one or two small ads on FB in the beginning around 2015 but have not since then.

Here is a short clip explaining a bit about my side hustle business marketing strategy and why focusing on one main marketing thing is important.

I find that networking is the most important marketing strategy for both businesses.

If you want to go down a rabbit hole about marketing spiderwebs and diversifying income streams, check out The 5th Spidery Link.

Now the above marketing maps may or may not work for you.

Why? Because you and I are each unique and our businesses are unique. The process for how we need to share our content is also unique and is based on our niche and who we are speaking to in our marketing.

If you are interested in starting your own marketing map

I have a free pdf about this. If you click this link, you will be taken to my CRM site where you can input your name and email and you will receive an email with the pdf attached including information about my two marketing maps and an exercise for you to begin to brainstorm your own.

I also describe affiliate marketing a bit and talk about my courses and describe an opportunity for you to become an affiliate and help us sell our courses.

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